Please note you can only take this module if you have not take Sustaining Organisational Performance, and / or Global Economic Environment and Marketing.

MSc BM - Creating Business Excellence and Marketing

Compulsory on all routes
SCQF level 11, 20 credit.

Detailed Description

Introduction
In the first instance the module introduces you to a number of tools and models that can be used to measure the success, or otherwise, of an organisation. The key focus is on the Balanced Scorecard, which is a set of measures that gives a fast but comprehensive view of the business. The Balanced Scorecard endeavours to collate important elements that reflect a business’s strategic position e.g. product and service quality measures, product and service development time, customer satisfaction, productivity and so on.

Internal processes
The module then deals with the question... What must a business excel at? This section takes an internal process perspective and investigates both the effectiveness and efficiency of the organisation. The focus is on Operations Management and associated concepts such as Lean operations and quality management.

Innovation and learning
The module than deals with the question... How can a business continue to improve and build capabilities? This section investigates how people and information support the organisation. The focus is on improvement activities and project management.

Customer focus
The module then deals with the question... How do a business’s customers see the business? This section investigates just how well an organisation is meeting the needs of, and satisfying, its customers. The focus is on managing strategy and performance and the relationship management challenges faced by organisations.

Financial Matters
The module then deals with the question... How does the business appear to its shareholders? This section investigates the financial performance of an organisation. The focus is on Finance and Budgetary Control – profit, cost and revenue-related measures - and the Interpreting of Financial Statements.
Overall the module emphasises the concept of integrative nature of business across the FOUR key areas and what matters most in the need and desire to build high performing organisations that can endure in the complex, global business environment.