This is compulsory on BA Marketing Management.

This module runs exclusively in trimester 3 (May). It is not available in any other trimester. By selecting this module, you acknowledge that it can only be taken during the listed trimester.

This module is for UK & ROI fee payers only.

Detailed Description

This is compulsory on BA Marketing Management.

* Introduction to International Marketing
* Social and Cultural Dimensions within International Markets
* International Marketing Research
* Developing International Strategies
* Market Entry Strategies
* International Product and Service Management
* International Communications
* Pricing for International Markets
* The Management of International Distribution
* New Technology Impact on International Marketing