Description
This is compulsory on BA Marketing Management.
This module runs exclusively in trimester 3 (May). It is not available in any other trimester. By selecting this module, you acknowledge that it can only be taken during the listed trimester.
This module is for Overseas fee payers only.
Detailed Description
This is compulsory on BA Marketing Management.
* Introduction to International Marketing
* Social and Cultural Dimensions within International Markets
* International Marketing Research
* Developing International Strategies
* Market Entry Strategies
* International Product and Service Management
* International Communications
* Pricing for International Markets
* The Management of International Distribution
* New Technology Impact on International Marketing
