This module is only available for students following the MSc Business Management (Marketing) specialist route. You cannot take this module if you are studying any other route.

This is compulsory on MSc Business Management (Marketing).
This module runs in every trimester 2 (January) only.
This module fee is for UK & ROI fee payers only.

Detailed Description

This module is only available for students following the MSc Business Management (Marketing) specialist route. You cannot take this module if you are studying any other route.

* Introduction to Global Marketing - A Strategic Perspective* The Strategic Marketing Process and Global Marketing Challenges* The Global Trading Environment* The Social and Cultural Diversity and Complexity of Globalisation* Global Market Research and Opportunity Analysis* Globalisation and Market Entry Strategies* Global Product and Service Marketing* Global Channels of Communication* Pricing for Global Markets* The Management of Global Distribution and Logistics* Global / International Niche Strategies for Small and Medium Size (SME) Organisations* Sustaining Competitive Advantage in a Global Environment