£1295.00
This module is only available for students following the MBA (Entrepreneurship) specialist route. You cannot take this module if you are studying for a generalist MBA, or an MBA with any other specialism.
The module covers the following:The importance of new businesses to a thriving economyEntrepreneurial thinking and aspirationsEntrepreneurial role modelsThe business planning processIdea generation / development / evaluationMarket identification including exposure to market playersResearching the resources required including equipment, people, fundingSegmentation / positioning & differentiation / targetingDeveloping the marketing Mix (7 P’s),Financial planning leading to development of financial statements and realistic related assumptionsGrowth aspirations of entrepreneurs
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