Detailed Description

Data literacy and the ability to critically evaluate information are crucial skills for responsible business management. Data analysis is a process that involves the formulation of a research question and the acquisition and analysis of the data that is needed to help answer that question. In this module, you will be taken through the practicalities of developing a business research question and acquiring and analyzing data to answer that question. You will learn about the key sources of business data and information and about how data is created for specific project purposes through survey design. You will learn about the practical steps that researchers must take to create useful business information from data and how to visualize this information in an understandable way. You will be equipped with the tools, methods, and skills required for acquiring, exploring, and analyzing both quantitative and qualitive data. This module will cover the following topics:

• Introduction to data for business & sources of data (primary and secondary)
• Developing business research questions (descriptive, normative and cause/effect) 
• Primary and secondary data
• Ethical aspects of primary data collection
• Survey design and measuring concepts Quantitative Methods
• Introduction to The Data Problem Solving Cycle (PPDAC)
• Sampling and data quality (validity, reliability, comparability etc.)
• Data cleaning and preparation
• Exploring and analyzing quantitative data (with excel or SPSS)
• Visualizing data to communicate business information Qualitative Methods
• Deconstruction and reconstruction of Discourse
• Thematic Analysis
• Critical Reflection on qualitative analysis