This is compulsory on BA Business Management (General), BA Business Management (Human Resource Management), and BA Business Management (Marketing) specialist routes.
This module runs in every trimester 3 (May) only.
This module is for UK & ROI fee payers only.

Detailed Description

This is compulsory on BA Business Management (General), BA Business Management (Human Resource Management), and BA Business Management (Marketing) specialist routes.

* Introduction to International Marketing
* Social and Cultural Dimensions within International Markets
* International Marketing Research
* Developing International Strategies
* Market Entry Strategies
* International Product and Service Management
* International Communications
* Pricing for International Markets
* The Management of International Distribution
* New Technology Impact on International Marketing