This is compulsory on BA Marketing Management.
This module runs in every trimester 1 (September) only.
This module is for UK & ROI fee payers only.

Detailed Description

Upon completion of this module you will be able to

LO1: Discuss what is meant by strategic management and the different levels and approaches to strategic decision making.

LO2: Analyse the relationship between the organisation's environment, resource position and strategic choice and evaluate alternative strategies and directions/methods of development open to organisations.

LO3: Critically assess the implementation process and the difficulties encountered by organisations during strategy implementation.

LO4: Identify, analyse and formulate solutions to problems through application of a range of strategic management frameworks to current situations and published case studies.