This module is only available for students following the MBA (Hospitality and Tourism Management) specialist route. You cannot take this module if you are studying any other route.

This is compulsory on MBA (Hospitality and Tourism Management).
This module runs in every trimester 2 (January) only.
This module fee is for Overseas fee payers only.

Detailed Description

This module is only available for students following the MBA (Hospitality and Tourism Management) specialist route. You cannot take this module if you are studying any other route. 

The meetings industry is of huge global economic importance (Davidson and Cope, 2003). Business events play a significant role in generating tourism revenue for destinations, thus contributing towards economic prosperity. In this module, you will learn about the major stakeholders in the business event industry, and how they interact with one another. You will examine issues of supply and demand at all levels, and analyse the impact made by business events on their chosen destination. You will be taken on visits to event venues, and will hear guest speakers from industry. This will enable you to connect the theory to the practice.

The module contains the following topics: An introduction to the Business Event Industry; Suppliers; Buyers; Intermediaries and other organisations; Planning a business event; Staging a business event; Marketing business events; Bidding for business events; Impacts of business events; Current and future trends.