This is compulsory on BA Business Management (General), BA Business Management (Human Resource Management), and BA Business Management (Marketing) specialist routes.
This module runs in every trimester 3 (May) only.
This module is for Overseas fee payers only.

Detailed Description

This is compulsory on BA Business Management (General), BA Business Management (Human Resource Management), and BA Business Management (Marketing) specialist routes.

* Introduction to International Marketing
* Social and Cultural Dimensions within International Markets
* International Marketing Research
* Developing International Strategies
* Market Entry Strategies
* International Product and Service Management
* International Communications
* Pricing for International Markets
* The Management of International Distribution
* New Technology Impact on International Marketing