Detailed Description

Internal analysis within the business: functions and value chain activities; capabilities, core competencies and the significance of cross functional processes.The organisational functions of operations, marketing, human resource management, and information management: within each area the essence of the functional activity, its strategic role and measures of effectiveness will be examined; at least one key cross functional process within each area will act as a ‘focal point? or ‘catalyst? e.g. operations and supply chain management.