This module is only available for students following the MBA (Entrepreneurship) specialist route. You cannot take this module if you are studying for a generalist MBA, or an MBA with any other specialism.

This is compulsory on MBA (Entrepreneurship).
This module runs in every trimester 1.
This module is for Overseas fee payers only.

Detailed Description

This module is only available for students following the MBA (Entrepreneurship) specialist route. You cannot take this module if you are studying for a generalist MBA, or an MBA with any other specialism.

The module covers the following:
The importance of new businesses to a thriving economy
Entrepreneurial thinking and aspirations
Entrepreneurial role models
The business planning process
Idea generation / development / evaluation
Market identification including exposure to market players
Researching the resources required including equipment, people, funding
Segmentation / positioning & differentiation / targeting
Developing the marketing Mix (7 P’s),
Financial planning leading to development of financial statements and realistic related assumptions
Growth aspirations of entrepreneurs