This module is only available for students following the MBA (Hospitality and Tourism Management) specialist route. You cannot take this module if you are studying any other route.

This is compulsory on MBA (Hospitality and Tourism Management).
This module runs every trimester 1 (September) only.
This module fee is for Overseas fee payers only.

Detailed Description

This module is only available for students following the MBA (Hospitality and Tourism Management) specialist route. You cannot take this module if you are studying any other route. 

Demographic changes and trends in consumer demand and expectations. The increasing role and influence of the media. The emerging impact of globalisation. New growth sectors such as timeshare and cruising. Changes in operating patterns and supply chains. The growth in, and hospitality?s inter-relationship with, events and festivals. The nature of strategic alliances. The industry?s relationship with the environment and issues of sustainable development. Emerging marketing strategies and distribution challenges. Harnessing the full potential of the information and communication technologies. The changing nature of the hospitality workforce. Addressing terrorism and related safety and security issues. The emergence of an increasingly litigious culture.