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Creativity, Innovation and Enterprise - £955

BA

£955.00

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Description

This is compulsory on BA Business Enterprise.
This module runs in every trimester 1 (September).
This module is for Overseas fee payers only.

 

Detailed Description

Definitions of creativity, innovation and enterprise
Consideration of the range of tools and techniques used in organisations to encourage creativity
Characteristics of the innovative organisation, and how to create an appropriate environment for creativity
Consideration of barriers to creativity and how to overcome them
The planning process of New Product / Service Development within enterprising organisations

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