This is compulsory on BA Marketing Management.

This module runs exclusively in trimester 1 (September). It is not available in any other trimester. By selecting this module, you acknowledge that it can only be taken during the listed trimester.

This module is for Overseas fee payers only.

Detailed Description

Upon completion of this module you will be able to

LO1: Discuss what is meant by strategic management and the different levels and approaches to strategic decision making.

LO2: Analyse the relationship between the organisation's environment, resource position and strategic choice and evaluate alternative strategies and directions/methods of development open to organisations.

LO3: Critically assess the implementation process and the difficulties encountered by organisations during strategy implementation.

LO4: Identify, analyse and formulate solutions to problems through application of a range of strategic management frameworks to current situations and published case studies.