Direct and Digital Marketing.
This is compulsory for all students on the BA Business Management hospitality route ONLY.
The module includes, but is not restricted to, a range of skills relating to food, drink and accommodation that are essential within the hospitality workplace environment. The module seeks to identify the expectations of both hospitality consumers and employers. Your role is to meet and understand both sets of expectations and to strongly place yourself within a competitive, complex and ever changing industry that transcends a range of sectors.