Detailed Description

The module introduces a number of tools that can be used to measure the success, or otherwise, of an organisation - focusing on operations, supply chains and marketing strategy. A number of models and frameworks are used to assess and improve organisational performance and provide a set of measures that gives a fast but comprehensive view of the business. These are used to collate important elements that reflect a business's strategic position. The focus is on strategic alignment and performance measurement, alongside operational excellence. Developing marketing strategies in a competitive environment will be explored while using theory concepts and modules. Understanding the macro environment and its effects on marketing strategies will be examined, with a focus on creating and maintaining relationships with customers, managing authentic brands, making strategic decisions in global marketing, and sustaining marketing and emerging issues.